CSBK is an FDIC-insured, publicly traded (NASDAQ: CSBK) community bank, headquartered in Clifton, New Jersey. In addition to savings and checking account services, CSBK provides mortgage and home equity loans and commercial loans. With roots stretching back to 1928, CSBK recognizes the importance of the personal touch and local, friendly service. CSBK’s brand promise reflects a deep commitment to being right beside its customers, helping them anticipate and navigate their financial needs throughout life’s twists and turns. Simply put, CSBK wants to be the “Forever” bank for its customers.
Catch 24 began working with CSBK in the fall of 2016 shortly after CSBK had opened a new branch in Hoboken. As part of a firm-wide customer acquisition drive, CSBK was eager to generate visibility and engagement with Millennials in Hoboken to support the new branch office. Catch 24 responded with a multi-faceted, integrated marketing campaign comprising research, digital design, email marketing, a social media program, website analytics and event marketing support. With customer acquisition on the upswing in Hoboken, CSBK and Catch 24 continue to collaborate on ways to advance the bank’s Hoboken presence.