Hugo Boss just recently introduced separates as a new option for their customers. Separates allow customers to customize the suit they want by combining different fits, sizes and colors of jackets and pants to best suit their body type.
With the launch, Hugo Boss was looking for a unique and dynamic in-store tool. Partnering with Coloredge, Catch 24 provided a fully interactive touchscreen experience, featuring a responsive mannequin and social media and email integration. After answering a series of quick, simple questions, the interface generates the ideal suit for the customer’s body as well as additional accessories and apparel to complete the look. The display was installed in four US-based stores by Coloredge, including Hugo Boss’s Columbus Circle location, personalizing the art of suit tailoring for each engaged customer.
- Graphic Design
- Print Design