SERMO was developed to provide medical professionals with a space to safely share cases, support each other, and improve their practices. Think social media for doctors.
Catch 24 was asked by SERMO to lead a rebranding initiative during the company’s merger with WorldOne, one of the primary research organizations for doctors worldwide. With its strong brand recognition and large size, merging WorldOne with the SERMO brand presented a revenue risk to the WorldOne side of the business. In taking on this challenge, Catch 24 successfully mitigated this risk and implemented a rebranding that preserved WorldOne’s elite brand profile while elegantly folding it into SERMO’s social network messaging.
- Web Design